As hot as you are to make money going into insurance, you have to remember that the insurance marketing tactics that you’re making use of are all geared towards customer service. Without it, you’ll easily be pushed out of the race where leads would much rather go with other agents who have their best interest [...]

If you’ve successfully sold insurance to a client, you can still make a profit from them in another way.  The same is true with prospects that didn’t work out.  If you’re wondering how you’ll be able to get something out of these two groups of insurance leads, you have two words, renewal time. For clients [...]

Of the most popular names in the insurance marketing industry, you’ll notice that many of them create an online presence.  Even if you’re the greatest salespersons in the world, you won’t be reaching your full potential for success with selling insurance if you don’t have your name on the internet.  There’s a great big opportunity [...]

And so you’re investing in exclusive leads.  Even with these leads making up the bulk of what you’re working on, you can still fail with your goals as an insurance business if you commit mistakes.  Here are the two common blunders in handling exclusive leads.  One, there’s poor sales skills and two, there’s procrastination.  Take [...]

In order to get proposals to as many insurance leads as possible, most agents rent other agencies’ mailing lists. Although this sounds logical, this may often prove to be counterproductive in the long run. You spend significant money for very little returns. You may think that you’re getting a bargain with list rental companies at [...]